Privacy Policy

Effective Date: July 9, 2026

XcelLabs, LLC (“XcelLabs,” “we,” “us” or “our”) respects your privacy and is committed to being transparent about how we collect, use and share information.

This Privacy Policy explains how we handle personal information collected through the XcelLabs Academy website, online courses, educational programs, webinars, events, forms, communications and related activities.

Information We Collect

We may collect personal information that you provide directly to us, including your:

• Name
• Email address
• Phone number
• Company or firm name
• Job title or professional role
• Mailing or billing address
• Account and login information
• Course registrations, purchases and participation information
• Webinar and event registrations
• Responses to surveys, assessments, polls or forms
• Communications with XcelLabs
• Information you provide when participating in our courses, programs, events or other educational activities

We may also automatically collect certain information when you visit our website or participate in our online courses and programs, including IP address, browser type, device information, pages visited, referring websites and information about how you interact with our website, courses and related activities.

Payment information may be collected and processed by third-party payment processors. XcelLabs may not directly receive or store complete payment card information.

How We Use Information

We may use personal information to:

• Provide, operate and improve our website, courses, programs and related activities.
• Register you for courses, webinars, events and other programs.
• Create and manage user accounts.
• Process transactions and provide customer support.
• Communicate with you about programs, products, services and events you have requested, purchased or registered for.
• Send newsletters, educational content, product updates, event invitations and other marketing communications.
• Personalize content, recommendations and user experiences.
• Understand how people use our website, courses and programs.
• Conduct research, surveys and analysis.
• Improve and develop our courses, programs and educational offerings.
• Detect, prevent and address fraud, security incidents, misuse and technical issues.
• Comply with legal obligations and protect the rights, safety and property of XcelLabs and others.

Sponsored Programs and Third-Party Offers

Some courses, webinars, events and educational programs may be sponsored or supported by third-party organizations.

XcelLabs may provide information about a sponsor’s products, services, demonstrations, resources or other offers through our courses, website, emails or other communications. Participation in these offers is optional.

If you choose to visit a sponsor’s website, request information, register for a demonstration, download a resource or otherwise interact with a sponsor, you may be asked to provide personal information directly to that organization. Information you provide directly to a sponsor is collected and used according to the sponsor’s own privacy policy and practices.

XcelLabs does not share course registration information or participant contact information with sponsors for their independent marketing or sales purposes unless we clearly disclose the information-sharing arrangement and obtain any consent required by applicable law.

Service Providers

We use third-party service providers to operate and support our business. These providers may process personal information on our behalf for purposes such as:

• Website hosting and online course delivery
• Customer relationship management
• Email communications and marketing automation
• Payment processing
• Analytics
• Video conferencing and webinar delivery
• Cloud hosting and data storage
• Customer support
• Technology and website support

These providers may process personal information as necessary to provide services to us and are subject to contractual and legal obligations regarding the information they process.

Our website, online courses and related programs may be hosted or delivered using Kajabi and other technology providers.

Marketing Communications

We may use your contact information to send you educational content, newsletters, product information, event invitations and other communications that we believe may be relevant to you.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Even if you unsubscribe from marketing communications, we may continue to send transactional or administrative communications related to your account, purchases, course participation, security or our ongoing business relationship with you.

Cookies and Analytics

We and our service providers may use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our website, courses and programs, measure the effectiveness of communications and marketing efforts, and improve the user experience.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of our website, courses or programs.

How We Share Information

We may share personal information:

• With service providers that perform services on our behalf.
• With identified co-hosts or program partners when the information-sharing arrangement is clearly disclosed and any consent required by applicable law is obtained.
• When you direct us or consent to the sharing.
• In connection with a merger, acquisition, financing, sale of assets, reorganization or similar business transaction.
• When required by law, regulation, legal process or governmental request.
• When we believe disclosure is reasonably necessary to protect the rights, safety or property of XcelLabs, our users or others.

We do not sell personal information.

Certain privacy laws may define “sale,” “sharing” or similar terms more broadly than an exchange of personal information for money. Where applicable, we will provide disclosures and choices required by law.

Data Retention

We retain personal information for as long as reasonably necessary to operate our website, provide courses and programs, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements and fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information, the nature of our relationship with you and applicable legal requirements.

Data Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information.

However, no method of electronic transmission, storage or processing is completely secure, and we cannot guarantee absolute security.

Your Privacy Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including the right to request access to, correction of or deletion of certain personal information.

You may also have the right to request information about how your personal information is used or shared, withdraw consent where processing is based on consent, opt out of certain uses or disclosures of personal information, or appeal a decision regarding a privacy request.

These rights vary by jurisdiction and may be subject to exceptions.

To submit a privacy request, contact us using the information provided below. We may need to verify your identity before processing certain requests.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Children's Privacy

Our website, courses and programs are intended for professionals and adults and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

Third-Party Websites and Services

Our website, courses and communications may contain links to third-party websites, products or services.

XcelLabs is not responsible for the privacy practices, security or content of third parties. We encourage you to review their privacy policies before providing personal information.

Other products and services offered by XcelLabs may be governed by separate privacy policies or additional privacy notices.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, programs or legal requirements.

When we make changes, we will update the Effective Date at the top of this Privacy Policy. If changes are material, we may provide additional notice as required by applicable law.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, contact:

XcelLabs, LLC

Email: [email protected]

Website: www.XcelLabsAcademy.com